Disney is making out like bandits on the $4 billion worth of product tie-ins to Star Wars: The Force Awakens.
But the relationship between Brooklyn’s famous Ample Hills Ice Creamery and Brian Smith, Disney’s CEO Bob Iger has an interesting history.
Iger bought into the story of Ample Hills founders Jackie Cuscuna and Brian Smith, two Brooklynites working super hard to develop a business, when he purchased some Ample Hill’s Ice cream online and loved it.
And once a relationship was established Smith tapped Iger for business advice which he gladly gave. Then Iger suggested to Smith who is a long term Star Wars fan, that he could develop some ice cream flavors which reflect the Star Wars story.
So see the video. Ample Hills developed two new flavors, ‘The Light Die’ and the ‘The Dark side’.
And by all reports it’s terrific and you now have a whole new Ice Creamery way of indulging your Star Wars obsession.