It’s not that hard really to scare new Yorkers, just marry a super cool young media company, VICE with a scary movie.
The scary movie is The Conjuring, a very well done, but typical gothic horror house haunting offering.
But VICE, who specialize in NOT doing what anyone expects them to do, took a very creative risk on how to promote the film.
They hired 4 brilliant young artists with movie experience and got each of them to create a 1 minute horror movie which was then welded into ‘The 3.07 Am Project’
See the video here and I promise you, you’ll be scared and you’ll want to go see the movie and have the full experience.
Where else would a cool, young media company hang out but Brooklyn and that’s where VICE has it’s office. Their already thriving business will undoubtedly thrive even more as other companies see what a little injection of VICE can do for the exposure of their products. LIKE how creative all NYC businesses are.