NewYork has to be the delivery capital of the world, so it makes sense that having totally pigged out on delivery of ready prepared food, New Yorkers are now keen to do all their grocery shopping online too.
Let’s face it, unless you are wedded to picking up mangoes and avocados and other fruits and testing them for ripeness, what is there to miss about supermarket shopping except impulse buying?
So with an increasing number of big players in the game, it’s a very viable alternative now to schlepping all the way around aisles not to mention dragging grocery filled bags upstairs.
A recent check shows that the food on offer from Peapod, Amazon Fresh, Safeway Inc and Freshdirect is now comparabe to shopping in person.
With flexible delivery times you can pick when the food lands on your doorstep and delivery charges of $7-$10 are a sensible trade-off for the time saved.
The big 4 so far are Peapod, Fresh Direct, Safeway Inc and Amazon Fresh in descending order of market share.
There are other local services like Good Eggs and Quinciple in Brooklyn and a recent addition Instacart. That’s a service that provides an on call personal shopper to go and get emergency items. While this is a great service it is more expensive than the other grocery delivery options.
Some services have a minimum order limit. It’s $10 for Instacart and $60 per Peabod and couldn’t find data on the others.
Amazon charges $299 for delivery but that works out at $6 a delivery per week so overall it’s a good deal.
Online delivery is excellent for staples, especially heavy ones like milk and drinks of various sorts and in the big 4 their selection of grocery items has vastly improved, so there is nothing you miss out on. If they don’t have an item they always substitute, but not always exactly. So that can be an issue, if you want special ingredients for a recipe.
Find out what the box situation is if you start getting deliveries. Having to fold up and dipose of big boxes can get old fast. Most services will pick them up from you. Just ask.
So New Yorkers now have as good an online grocery ordering and delivery service as doing it in person except for those mangoes, avocados and impulse buys.