Three trends in services seem to be converging in New York all fueled by new technology. One has to do with convenience and capacity. Uber fits into this category. It gets you a cab faster and does that by tracking cab capacity and directing an available one to you on demand. Airbnb also fits into this category, it’s matching capacity to need.
The second has to do with straight out filling a short term need. Zipcar is in this category along with Posh Stow & Go, a service which provides you with a private bathroom service on a short term basis. And there’s Rent A Guy, which like other services like Task Rabbit will get a person who will do one-off jobs for you.
The third is services which get you want you want more quickly like GrubHub/Seamless which allows you find and get food deliveries quickly from restaurants near you. And there are services that do that with things you buy from any shop too.
Now comes a new one Breather which is a kind of mash-up of a service which takes advantage of excess capacity in small apartments in New York and fulfills a short term need, such as having an office for a meeting, or somewhere to write a report or take a rest on a short term basis. The video does a great job of explaining what is provided. For more information go to Breather.
It too relies on new technology, the capacity to encode locks in such a way that you can use your smart phone to open a door. It’s a new service and it has already started in New York.
What this all boils down to is a new wave of personalized services fitted to the needs of an individual in a specific situation. New York City is in a unique situation. It’s such a big city that it’s the perfect place to Beta Test new services and not just knock the bugs out but also see whether a new service of a particular type has traction. And New Yorkers get to be the first with the latest.