New Yorkers who would normally see themselves as ‘don’t get in my way, I’m busy’ sophisticates, have a way of showing off their emotional underbelly of non steel-heartedness around adorable animals, especially cats. So they are an absolute pushover for ‘Grumpy Cat’. Grumpy, who’s given name is Tardar Sauce has a brother called Pokey who is actually genuinely grumpy, while Tardar is apparently a real ‘pussy’.
So why does Tardar Sauce get a starring role in the grumpy stakes? Perhaps it’s too hard on the nerves dealing with a cat who is in a permanent snit. In any case you can check out Grumpy’s permanent scowl in the video where it is on full display. Both Tardar Sauce’s and Pokey’s grumpy expressions are actually due to them both being afflicted with feline dwarfism. But what was not such a good roll of the feline gene dice has proved very lucky for Grumpy’s owner Tabatha Bundesen and her brother Bryan. Ever since Bryan posted a picture of Grumpy Cat on social media several years ago, the cat’s fame has steadily grown.
Grumpy with her entourage have been in New York City to promote her second book, both books being compilations of photographs of Grumpy plus Grumpy sayings. She also has a calendar and the books and calendar sell like hotcakes. Grumpy is of course now a viral social media star whose presence as represented in her tweets, pininterest pics etc online is managed full time by Bryan Bundesen. And Grumpy even has a corporation, worth over $1m, and an overall manager who represents 3 celebrity cats and a number of people who have become viral social media stars. And the full range of celebrity TV appearances, starring roles in pet food advertisements through to clothing, toys, books and calendars merchandizing is in full swing.
Every self respecting PR and marketing exec in NYC is doubtless, right now, looking with eagle eyes at a possible Grumpy angle with regard to every client they represent. After all grumpy is hot right now. Good luck Grumpy, it’s a cat’s life honey, make the most of it.