This great video is a terrific 7 min lesson in New York swag.
Sure it’s in Harlem and as you see they lay claim to swag but everyone knows swag is universal because it’s always about the look and how it is pulled together, though I think we can agree that Anna Wintour does not dress swag ever and Justin Beiber sometimes does, but not as well as some of the really cool Harlem guys.
It is a definitive look but it’s tied to the feelings and tastes of an individual. This comes across strongly in the video, all these guys are projecting a strong sense of who they are and what’s important to them at a passionate level, there is nothing half-hearted about their approach to fashion.
There are certain elements that may feed into to whatever the swag look is. It might be the snaphat, the sneakers, the jacket/hoodie/shirt, or the themed/message Tee
Whatever it is, labels will be important that’s for sure. Where do you buy all your swag clothing? Mostly online at one of the following: Zumiez.com, 247Swag.com, DrJays.com,Pacsun.com, Obeyclothing.com and Forever21.com. There are others, these are the ones most frequently discussed.
The bricks and mortar store Vault in Harlem is a mecca for people buying swag. Find them at 2498 Frederick Douglass Blvd. The message: if you are going to get your swag on you must be clear about who you are, how you want to present that sense of yourself visually, oh and it helps to have deep pockets, boy do people invest big $ in this clothing!. LIKE the distinctiveness of New York Swag