If you want to participate in the share economy or get a share economy business off the ground then watch this excellent short video with Travis Kalanick from Uber talking about the perils of doing so.
Kalanick talks about the accumulation of knowledge that made Uber possible but also how serendipitous the whole thing was too, reminding us that the market is quick to pick up where there is a real need.
And he gives a good picture of the kind of resistance established businesses put up once your start up becomes too disruptive.
Now Uber, Sidecar, Lyft, Airbnb, Task Rabbit and others are helping a heap of New Yorkers make a living renting out their cars, beds, free time and power tools to others who want them.
The demands is there but the cab companies and hotels are both fighting hard against the disruption being caused by the share economy.
The main element of the resistance is taking the form of insisting Uber drivers and Airbnb bed renters operate under the same restrictions as the big providers. This battle will play out over the rest of this year, but I’m betting on the share economy. It’s an idea whose time has come and it benefits a lot of people who need it.