It’s sooo hard saying goodbye to Mad Men so NYC has opted to not let go completely. A bench has been installed outside the Time & Life building, at 1271 Ave of Americas where the advertising agency that is the subject of series had their fictional office. It’s just a bench but along the back is a recreation of the famous black and white graphic, seen in the Mad Men credits of a seated Don, seen from the back, one arm outstretched, one white cuff glistening against the black of his outline and with a white cigarette dangling from his fingers.
So now NYC has a new tourist attraction, a physical reminder of 10 years of Mad Men, the crazy, painful incarnation of the 60′s advertising world in NYC. You can go and sit on the bench, lean back against the silhouette of Don and for a moment recapture what was. For the occasion the street signs at the corner of Sixth Ave and 50th Street were changed. Sixth Ave became Mad Men Ave and 50th Street became Don Draper Way. I don’t think New Yokers would mind if they stayed changed that way but they probably won’t.
Don attended in the person of John Hamm, looking far too fuzzy and likeable to be Don. And a trio of female stars joined him, Elizabeth Moss, Christina Henricks and January Jones also looking carefree doubtless because they no long had to wear 60′s era girdles to fit into those 60′s frocks.
Riding on the nostalgia which comes with the last episode being screened in April, 34 NYC’s up market restaurants are offering a 2 course pix fixe lunch or 2 cocktails for $19.69 from March 23-29. Go to Mad Men Dining Week to get details and a list of the participating restaurants. You can go along and raise a glass to Don and his hard headed mates and the elegant and long suffering women of the series. Then slip along to the Time & Life Building and lean up against Don.