There is not a lot of lead time these days between a big annoucement about what is healthy to eat, thehn reaction from the public and then from the food industry.
Take butter, once the baddy now the goody, following this news margarine sales have suddenly tanked and don’t expect them to go back up. Meanwhile butter sales are staedily climbing.
And sugar, now suddenly the worst food ever and there’s a lot of information out there backing that up, especially as an additive to yogurt which is supposed to be a health food. See the attached video for an excellent example of good balanced information on this point. Anyway Greek yogurt is suddenly being bashed by everyone.
What has poor old Greek yogurt done to upset competitors and consumers that suddenly she’s getting press worse than Lindsay Lohan and Justin Beiber?
For example Greek yoghurt is being criticized for sending the price of milk sky high by taking so much of it in New York that there’s not enough left for you to use on your breakfast cereal.
And, another criticism, evidence is emerging that New York’s Greek Yogurt boom has been built on the underpaid labor of illegal Latin American workers.
Further in what looks suspiciously like a nationalistic snit, Turkish New Yorkers have poohooed the idea that it should even be called Greek Yogurt when it is neither made in Greece or by Greek workers. And to top it off, they assert that what is called Greek yogurt is really Turkish yogurt made from a Turkish recipe, so there.
Is it possible all this broohaha is being caused by the very rapid and extremely successful growth of the ‘Greek’ yogurt market and in particular the Chobani brand which has left a lot of itscompetitors fuming.
The takeaway hopefully is that as consumers get more informed every day, no yogurt of any brand or kind will get eaten if it has too much sugar in it.
With the City Admin not having a lot of success regulating the consumption of large sugary soda drinks perhaps the backup strategy should be to flood NYC with even more information about what foods are healthy and which are not. Consumers get it, no one wants to get sick. If they can respond so fast to the butter news they will react just as fast to more ‘sugar is bad’ news hopefully.