What fashion trend which is hot, hot hot in NYC and elsewhere is overwhelmingly masculine and more a cult or passion than a cool appraisal of what looks good. Why Sneakerhead fashion that’s what.
In fact can you even call it a fashion even though it’s all about the sneakers you wear on your feet. It supports individual passion refined down to a very high degree of individual expression and exclusivity while being constrained within a rigid form. That makes it an art?
Surely the truth of this is seen in the steadily growing trend towards heavily customized sneakers offered by all the big guys, Reebok, Nike, Adidas and Puma and also in the one off painted sneakers now availble.
Sneakerhead culture is fascinating because it sits at the intersection between sport and hip hop, between individualism and being part of the group, between commerce and art.
If elite basketball players can change sneakers mid game and Reebok can fall over itself sacking a Rapper associated with it’s sneakers because of a big social media campaign against him, then this is a booming area where perception is all important.
Watch the video clip, fascinating to see a budding young New Yorker sneakerhead entrepreneur do his thing. COMMENT on your favorite sneakers. LIKE great sneakers