New York’s latest food sesation has become so popular that ‘The Bagel Store’ at which they are sold has had to close for renovations so they have more space to meet the demand for these colorful bagels.
The guy who bakes them Scot Rossillo has been making them for years but an article in Business Insider in February this year, followed by a mention by ESPN during Super Bowl and finally this video of Stephen Colbert visiting Rainbow Bagel land with the two funny ladies from’Broad City’ sent their popularity into the stratosphere.
And while they had always been popular now so many people wanted them The Bagel Shop couldn’t cope. What a great problem to have.
It’s pretty clear from the second video that once the sweet bright coloring has been added the experience of eating these colored bagels is different to the average bagel eating experience.The lady in the video says it’s like eating cake, and for hard core bagel purists that would be a sin.
But thousands upon thousands want them and now that the shop has that singular sign of a foodie triumph, the long waiting line, expect rainbow bagels to go from strength o strength.