Etsy got going in 2005 with the aim of creating a marketplace for handmade goods.
It’s evolved into thriving business with a 20 million seller/buyer community that is ticking all the right ecommerce boxes for everyone concerned from investors to everyone else.
Many artists and craft people now make their living on Etsy and Etsy itself facilitates their continuing education and upskilling if it’s needed. Watch the video for inspiration.
It’s a textbook case of creatively marrying technological sophistication and a marketplace.
And their ongoing success owes a lot to their ability to keep moving with all the online and offline marketing opportunites open to them.
Situated in DUMBO Brooklyn, they’re a home grown example of intelligent entrepreneurship and terrific market savvy. LIKE homemade.