The two tribes are those who love the taste and smell of real coffee and those than don’t. Those in the latter group love a drink called coffee but only when that coffee has mixed into it any one of a huge range of sweet syrups. Apparently the sweet syrup that most liked is Pumpkin Spice, closely followed by vanilla. Some of the other flavors on offer are Maple Bacon, Golden French Toast, Irish coffee and Hazlenut mikshake but feel free to imagine any sweet taste and you should be able to get a coffee flavored with it, say salted caramel…Oh yeh.
The coffee drinkers who like drinking coffee with just it’s natural, organic flavor pay attention to the coffee beans are grown, how they are roasted and then ground and how the barista makes their latte. This tribe is also split into the espresso devotees versus the cold brew aficianados versus the French press supporters and the die hard percolator advocates. Yes whether you drink ‘real’ coffee or the super sweetened stuff that obliterates the actual coffee taste, everyone has their favorite way of liking their coffee made.
Starbucks has made a fortune straddling the fence on the coffee drinking divide offering apparently ‘real’ coffee alongside a glittering array of flavors, most with a generou topping of cream. However most ‘real’ coffee drinkers won’t pay a cent for a Starbucks coffee and will be found instead in a coffee place they spent months finding and then keeping quiet about so it doesn’t get crowded out.