I think social media might just have gone to a new level.
There’s a new app out there that has just increased it’s users from 1m last December to 10m users this August, in other words mega successful.
It’s Wanelo, the app that is extremely popular with college age females who make up 90% of its users, but when others get a handle on what this crew are doing I predict its methods will spread to other apps and websites like ivy on steroids.
Wanelo allows you to rapidly curate a fashion feed that uniquely reflects your taste and your ‘story’, that is, how you see yourself in your context, in this instance in New York
It’s right on the ‘instant gratification’ bandwagon too as it enables you to instantly buy all the goods you see and users regularly complain that it’s addictive and expensive because who can stop buying once they start.
It’s all yours smart, savvy, female New Yorkers, though a number of stylish New York men’s wear stores are pushing their goods successfully on this app so you are not forgotten New York guys. You’ve got the word, download and start browsing. LIKE how New Yorkers continually recreate themselves.