In the video you can see Brooklyn Designer Loren Cronk laboring over a pair of designer jeans for his Greenpoint shop.
He’s probably unaware that he is following in the footsteps of another NYC Store from long ago, Limbo in St Mark’s Place East Village, where Marty Freedman accidently invented designer jeans because a rodeo star wanted to dispose of the many used pairs of jeans and sent them to Limbo to sell.
Naturally these jeans were somewhat battered, ripped, faded in spots and generally beat up. So Marty improvised, sending the jeans out to be washed, adding patches, promoting the faded look as a fashion statement and bingo, designer jeans. .
Limbo was the place where the ‘Tuned In’ generation went in the 60′s and 70′s when it was open and a lot of them bought their clothes from Marty, happily paying $200+ for his designer jeans.
Marty Freedman and his store Limbo are recognized and still celebrated today, but it is safe to say that the unknown rodeo rider never managed to become history except as a side note to the Limbo story.